{"id":51921,"date":"2026-11-04T17:15:00","date_gmt":"2026-11-04T10:15:00","guid":{"rendered":"https:\/\/www.nxpo.or.th\/th\/?p=51921"},"modified":"2026-11-12T23:54:22","modified_gmt":"2026-11-12T16:54:22","slug":"nxpo-connects-talent-technology-and-research-to-build-a-sustainable-ecosystem-for-creative-economy-and-visitor-economy","status":"publish","type":"post","link":"https:\/\/www.nxpo.or.th\/th\/en\/51921\/","title":{"rendered":"NXPO connects talent, technology, and research to build a sustainable ecosystem for creative economy and visitor economy"},"content":{"rendered":"\n

NXPO co-hosted the Meeting of the Working Group on Creative Economy and Visitor Economy Development on 3 November 2026. The meeting was chaired by Mr. Weerasak Kowsurat, Chair of the Working Group and Advisor to Deputy Prime Minister Suphajee Suthumpun. Also attending were Asst. Prof. Supawadee Photiyarach, Working Group Member and Secretary, and representatives from government agencies, the private sector, academia, and relevant expert communities.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

NXPO was represented by Dr. Surachai Sathitkunarat, President of NXPO, and Assoc. Prof. Wongkot Wongsapai, Vice President of NXPO. They highlighted the importance of workforce development, science, research, technology, and innovation in meeting the needs of the industrial and service sectors.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Assoc. Prof. Wongkot presented approaches to advancing the creative economy agenda under the Subcommittee on Human Capital Enhancement and Technology Development, as well as opportunities for closer collaboration between the Subcommittee and the Working Group. These approaches emphasize integrating workforce development, technology, and innovation ecosystems to enhance the competitiveness of Thailand’s creative and tourism industries. He also presented a draft strategy for the creator economy, particularly in gaming, animation, and content creation. The strategy focuses on workforce upskilling, research and development, and the adoption of emerging technologies, complemented by support mechanisms to improve access to funding, develop infrastructure, and expand market opportunities.<\/p>\n\n\n\n

NXPO also presented a draft strategic plan for regenerative tourism, with a focus on human capital and technology development. The plan aims to generate economic value while restoring natural resources and the environment, strengthening local economies, and engaging communities and stakeholders in sustainable tourism development. Discussions covered key measures to develop the workforce, technology, and enabling ecosystem for regenerative tourism. These include equipping workers with future-ready skills, applying technology and data systems to monitor and evaluate impacts, developing pilot areas, and aligning international standards with local contexts. The presentation also highlighted collaboration with the Designated Areas for Sustainable Tourism Administration (DASTA) to launch pilot projects, with lessons learned providing a foundation for wider implementation.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

In addition, the meeting featured a presentation on promoting regenerative tourism among SMEs, with the aim of encouraging tourism practices that deliver positive impacts on nature and climate and enhancing the international recognition of Thailand’s tourism sector. The presentation was delivered by Mr. Peter Richards, a representative of the Community-Based Tourism Institute, and Assoc. Prof. Dr. Thamasak Yeemin of Ramkhamhaeng University. It also outlined opportunities to apply research outputs supported by the Science, Research and Innovation Promotion Fund through Thailand Science Research and Innovation (TSRI) and the Program Management Unit for Competitiveness (PMUC), under the Research and Innovation Acceleration Agency for Competitiveness and Area Development (RCAD).<\/p>\n\n\n\n

Ms. Worateera Suvarnsorn, Deputy Director-General of the Department of Tourism, presented the Thailand Green Tourism Plan 2030. The plan aims to raise the quality and standards of Thailand’s tourism industry to meet international benchmarks while addressing climate change challenges. Its key priorities include promoting sustainable tourism, enhancing the capabilities of tourism operators, and developing an enabling ecosystem for sustainable tourism. In addition, Dr. Adith Chairattananon, Secretary-General of the Association of Thai Travel Agents (ATTA), presented a framework for academic and research collaboration on the tourism economy among Thailand, China, and ASEAN. The framework aims to facilitate knowledge exchange, promote research cooperation, and strengthen regional connectivity in the tourism economy. <\/p>\n\n\n\n

In his concluding remarks, Mr. Weerasak emphasized the importance of linking knowledge and achievements in higher education, science, research, and innovation with tourism sector development. He noted that the information and proposals presented by NXPO would provide an overview of development directions and serve as valuable input for formulating future tourism development frameworks. He also highlighted the Working Group’s role as a cluster connector, bringing network partners together to integrate efforts, minimize duplication, and support the effective development of the creative economy and visitor economy ecosystems. This approach aligns with the concept of the “Thailand 5-Tier Economic Waterfall,” which seeks to establish systematic connections, reduce overlapping efforts, and promote the practical application of knowledge and innovation. These efforts are expected to generate greater economic value, distribute income to local communities, and support high-quality, sustainable national growth.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

NXPO co-hosted the Meeting of the Working Group on Crea […]<\/p>\n","protected":false},"author":1,"featured_media":51922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30],"tags":[3299,3355],"class_list":["post-51921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-creativeeconomy-en","tag-visitoreconomy-en"],"featured_image_src":"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2026\/11\/NXPO-connects-talent-technology-and-research-to-build-a-sustainable-ecosystem-for-creative-economy-and-visitor-economy.jpg","author_info":{"display_name":"admin","author_link":"https:\/\/www.nxpo.or.th\/th\/author\/adminsti\/"},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2026\/11\/NXPO-connects-talent-technology-and-research-to-build-a-sustainable-ecosystem-for-creative-economy-and-visitor-economy.jpg","_links":{"self":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/51921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/comments?post=51921"}],"version-history":[{"count":2,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/51921\/revisions"}],"predecessor-version":[{"id":51932,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/51921\/revisions\/51932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/media\/51922"}],"wp:attachment":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/media?parent=51921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/categories?post=51921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/tags?post=51921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}