{"id":39708,"date":"2025-10-07T11:00:00","date_gmt":"2025-10-07T04:00:00","guid":{"rendered":"https:\/\/www.nxpo.or.th\/th\/?p=39708"},"modified":"2025-11-28T10:57:59","modified_gmt":"2025-11-28T03:57:59","slug":"positive-list-unlocking-thailands-future-food-industry","status":"publish","type":"post","link":"https:\/\/www.nxpo.or.th\/th\/en\/39708\/","title":{"rendered":"Positive List:\u00a0Unlocking\u00a0Thailand\u2019s\u00a0Future Food Industry\u00a0\u00a0"},"content":{"rendered":"\n<p>The Positive List refers to the \u201clist of approved health claims for bioactive substances\u201d issued by the Food and Drug Administration (FDA). Businesses can use these approved health claims on product labels&nbsp;or in&nbsp;advertisements without seeking individual approval, provided they&nbsp;comply with&nbsp;the prescribed conditions. It serves as a bridge between businesses and consumers, offering scientifically verified information that is&nbsp;accurate&nbsp;and safe.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/Positive-list-1-1-819x1024.jpg\" alt=\"\" class=\"wp-image-39712\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/Positive-list-1-1-819x1024.jpg 819w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/Positive-list-1-1-240x300.jpg 240w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/Positive-list-1-1-768x960.jpg 768w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/Positive-list-1-1-1229x1536.jpg 1229w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/Positive-list-1-1.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>The Positive List is a key driver for Thailand\u2019s health food industry. Led by the FDA, the initiative brings together government agencies, research institutes, verification bodies, businesses, and consumers, all working toward a shared goal.&nbsp;<\/p>\n\n\n\n<p><strong>Highlights of the Positive List<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supported by scientific evidence that meets international standards.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Health claims must be provable, credible, and safe.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developed under Ministry of Public Health Notification No. 447 B.E. 2566.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Categorized into three types:&nbsp;<\/li>\n<\/ul>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Nutrient Claim&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Other Function Claim&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Reduce Risk Claim&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>The Positive List&nbsp;delivers&nbsp;mutual benefits for both businesses and consumers.&nbsp;<\/p>\n\n\n\n<p><strong>Benefits for Businesses<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifies operations \u2014 no need to apply for new health claim approvals for ingredients listed on the Positive List.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuts&nbsp;administrative costs by up to 70%.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accelerates market entry \u2014 from an average of 2 years to just 2 months.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boosts sales \u2014 products with health claims on labels can see an average 50% increase.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Immediate usability \u2014 claims can be applied to product labels right away without&nbsp;additional&nbsp;research, risk, or delay.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Benefits for Consumers<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to high-quality, safe food products.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confidence that all claims are scientifically verified.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Examples of&nbsp;Proposed&nbsp;Health&nbsp;Claims<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inulin from Chicory:&nbsp;\u201cInulin from chicory helps maintain normal bowel function by increasing stool frequency.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cocoa Flavanols: \u201cCocoa flavanols help maintain blood vessel&nbsp;elasticity, contributing to normal blood circulation.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fructooligosaccharides&nbsp;(FOS): \u201cFructooligosaccharides&nbsp;help increase bifidobacteria in the intestine.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Replacing Saturated Fat with Unsaturated Fat: \u201cReplacing saturated fat in the diet with unsaturated fat helps maintain normal blood cholesterol levels.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Background<\/strong>&nbsp;<\/p>\n\n\n\n<p>MHESI-NXPO, in collaboration with the FDA, the Program Management Unit for Competitiveness (PMUC), the Agricultural Research Development Agency (ARDA), Thailand Science Research and Innovation (TSRI), and the Food Innovation Research Network (FIRN), developed the framework, mechanisms, and policy for the Positive List initiative. This&nbsp;collaboration includes&nbsp;funding research and&nbsp;integrating&nbsp;data from academia, industry, and agriculture to&nbsp;establish&nbsp;the Positive List, with the following&nbsp;objectives:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop 150 approved&nbsp;items&nbsp;by 2027, supported by SR and Clinical Trial research grants.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote\u00a0Thailand\u2019s\u00a0future food industry.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create new opportunities for farmers as raw material suppliers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attract investment, technology, and researchers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhance Thailand\u2019s global competitiveness.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The Positive List is more than a marketing tool \u2014 it is a scientifically validated mechanism for communicating health benefits through labeling.&nbsp;<\/p>\n\n\n\n<p><strong>For more information<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NXPO: 02-109-5432&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>FDA: 0-2590-7000&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PMUC: 02-109-5432 ext. 877&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ARDA: 02-579-7435&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Positive List refers to the \u201clist of approved healt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[2664],"class_list":["post-39708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-positive-list-en"],"featured_image_src":"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/News-Cover-Fiscal-Year-2026_7.jpg","author_info":{"display_name":"admin","author_link":"https:\/\/www.nxpo.or.th\/th\/author\/adminsti\/"},"jetpack_featured_media_url":"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2025\/10\/News-Cover-Fiscal-Year-2026_7.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/39708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/comments?post=39708"}],"version-history":[{"count":2,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/39708\/revisions"}],"predecessor-version":[{"id":40752,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/39708\/revisions\/40752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/media\/39560"}],"wp:attachment":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/media?parent=39708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/categories?post=39708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/tags?post=39708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}