{"id":28825,"date":"2024-10-01T21:00:00","date_gmt":"2024-10-01T14:00:00","guid":{"rendered":"https:\/\/www.nxpo.or.th\/th\/?p=28825"},"modified":"2024-10-10T14:18:59","modified_gmt":"2024-10-10T07:18:59","slug":"government-plans-to-promote-future-food-industry-as-new-growth-engine","status":"publish","type":"post","link":"https:\/\/www.nxpo.or.th\/th\/en\/28825\/","title":{"rendered":"Government plans to promote future food industry as new growth engine"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_01.jpg\" alt=\"\" class=\"wp-image-28826\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_01.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_01-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_01-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On 24 September 2024, Ms. Sirinya Lim, Senior Division Director of NXPO, moderated a session titled &#8220;Journey to Impact: Enhancing Confidence and Acceptance of Functional Food &amp; Ingredients with Science, Research and Innovation (SRI)&#8221;. \u00a0Held as part of the TRIUP FAIR 2024, the session was organized by the Thailand Science Research Innovation (TSRI). Panelists included Mr. Suksit Srichomkwan, former Deputy Secretary-General to the Prime Minister for Political Affairs; Dr. Visit Limlurcha, Vice Chairman of the Thai Chamber of Commerce; Mr. Lertchai Lertvut, Deputy Secretary-General of the Food and Drug Administration (FDA); Dr. Chutima Eamchotchawalit, Governor of the Thailand Institute of Scientific and Technological Research (TISTR); and Assoc. Prof. Dr. Vanee Chonhenchob, Chairperson of the Functional Ingredient and High Valued Agricultural Products and Health Foods Program Board under the Program Management Unit for Competitiveness (PMUC).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_02.jpg\" alt=\"\" class=\"wp-image-28827\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_02.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_02-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_02-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ms. Sirinya Lim highlighted the growing focus on consumer confidence in functional foods and ingredients among Thai researchers and enterprises. As a leading food exporter, Thailand stands to significantly benefit from the emerging future food sector, which promises to add substantial value to the existing food industry. However, the development of functional food and ingredients requires intensive research to ensure consumer confidence and safety.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_03.jpg\" alt=\"\" class=\"wp-image-28828\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_03.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_03-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_03-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mr. Suksit Srichomkwan emphasized that global challenges such as the persistent Russia-Ukraine war and droughts, are impacting food security, affecting both raw materials and food processing. With 25% of Thailand&#8217;s workforce employed in the food sector, the government aims to enhance the capabilities of its agriculture, livestock, and high-valued food industries, including halal and functional food. The &#8220;Market-Driven, Innovation-Supported, Income-Generating&#8221; concept is the government\u2019s core policy for promoting the Thai food industry. &#8220;Market-Driven&#8221; focuses on aligning production with consumer needs, while &#8220;Innovation-Supported&#8221; promotes using technology and innovation, such as low-carbon agricultural practices and advanced processing techniques. The government has mechanisms in place to promote quality food products both domestically and internationally and the Ministry of Higher Education, Science, Research, and Innovation (MHESI) should collaborate with relevant agencies to leverage these mechanisms. Moreover, the government is streamlining public services to improve the ease of doing business. Meanwhile, production standards, including traceability, are being integrated into a singple platform to ensure accountability. These efforts aim to position Thailand as a global Food Hub.<\/p>\n\n\n\n<p>&#8220;Our funding program should collaborate with international partners, exploring new opportunities and promoting lab-to-market research. Successful commercialization will result in income generation, manifesting research impact,&#8221; Mr. Suksit concluded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_04.jpg\" alt=\"\" class=\"wp-image-28829\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_04.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_04-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_04-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dr. Visit Limlurcha discussed the increasing attention to the future food industry due to its alignment with global trends, particularly well-being, sustainability and innovation. He noted a 24% growth in health food market during the pandemic as consumers prioritized immune-boosting foods. In the first half of 2024, 43% of Thailand\u2019s future food exports went to ASEAN countries, with further growth opportunities in the US, China, the EU27, and the UK. Leading export categories include nutrition foods, such as sauces, seasonings, snacks and dried fruits reformulated for health benefits (e.g., low-sodium, low-sugar, low-fat). Emerging segments include functional drinks, probiotics, alternative proteins (such as soy, oat, and almond milk), and functional ingredients (flavorings, concentrates, essential oils, herbal powders like ginger and turmeric). Dr. Visit emphasized that food security &#8211; ensuring sufficient, accessible, and nutritious food -must remain a priority, with businesses needing to stay ahead of consumer trends for effective marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_05.jpg\" alt=\"\" class=\"wp-image-28830\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_05.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_05-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_05-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mr. Lertchai Lertvut outlined the FDA\u2019s 5S core values &#8211; \u00a0Speed, Safety, Satisfaction, Shift, and Sustainability &#8211; which drive the agency\u2019s operation. Next year, the FDA will launch the \u201cTriple-A Policy Impact Ignite Thailand: FDA EcPRESSO ABCD\u201d initiative to support the functional food sector by implementing the e-certification system, establishing Positive Lists for health claims, and facilitating business matching, co-creation and development.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_06.jpg\" alt=\"\" class=\"wp-image-28831\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_06.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_06-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_06-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dr. Chutima Eamchotchawalit noted that future food combines global healthcare trends with technological advancements. TISTR has developed a platform to ensure food safety, encompassing good agricultural practices (GAP) to good hygiene practices (GHP) in processing. Developing functional foods can be a lengthy process, as building credibility for high-value products is essential. The FDA\u2019s Positive Lists are expected to shorten this journey, and a Pool Resource approach &#8211; where resources are shared &#8211; could enhance efficiency.<\/p>\n\n\n\n<p>\u201cIn public-private collaborations, businesses demands speed, which can be achieved with integrated databases, open innovation, and information sharing. Clear goals are crucial for effective cooperation,\u201d said Dr. Chutima.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_07.jpg\" alt=\"\" class=\"wp-image-28832\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_07.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_07-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_07-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Assoc. Prof. Dr. Vanee Chonhenchob discussed PMUC\u2019s funding program for functional ingredient, high valued agricultural products and health foods which focuses on promoting their production and export potential using local resources and innovations aligned with the BCG concept. PMUC funding aims to close gaps in scaling up production and standardization. Funding has been provided to establish pilot plants, research and testing laboratories, databases, systematic reviews, and promotion publication. PMUC also collaborates with the FDA to enhance enterprise capacity and build consumer confidence and acceptance. Several PMUC-funded products have been launched, with many more in the pipeline. Dr. Vanee stressed <\/p>\n\n\n\n<p>that investment in research and development is vital for Thailand\u2019s competitiveness, not only addressing current needs but anticipating future challenges. She highlighted the importance of a robust innovation ecosystem with strong players in both the public and private sectors and the potential of functional food and ingredients, novel foods, and premium pet food to drive the nation\u2019s economic growth.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"28833\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_08.jpg\" alt=\"\" class=\"wp-image-28833\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_08.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_08-300x200.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_08-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"705\" data-id=\"28834\" src=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_09.jpg\" alt=\"\" class=\"wp-image-28834\" srcset=\"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_09.jpg 1024w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_09-300x207.jpg 300w, https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine_09-768x529.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>On 24 September 2024, Ms. Sirinya Lim, Senior Division  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[1808],"class_list":["post-28825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-future-food-en"],"featured_image_src":"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine.jpg","author_info":{"display_name":"admin","author_link":"https:\/\/www.nxpo.or.th\/th\/author\/adminsti\/"},"jetpack_featured_media_url":"https:\/\/www.nxpo.or.th\/th\/wp-content\/uploads\/2024\/10\/Government-plans-to-promote-future-food-industry-as-new-growth-engine.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/28825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/comments?post=28825"}],"version-history":[{"count":1,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/28825\/revisions"}],"predecessor-version":[{"id":28836,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/posts\/28825\/revisions\/28836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/media\/28835"}],"wp:attachment":[{"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/media?parent=28825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/categories?post=28825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nxpo.or.th\/th\/wp-json\/wp\/v2\/tags?post=28825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}